NitiGrow
NitiGrow
व्यापार · GROW

NitiGrow features

Everything NitiGrow does on the official WhatsApp Business API, in one place. Each guide below covers one feature in detail: what it does, its limits and what it costs.

0
languages for AI replies: Hindi, English, Hinglish
-1%
Official Meta WhatsApp Cloud API
₹0
Platform subscription during early access; Meta message charges apply
Three jobs, one platform

Everything an Indian SMB needs to sell, serve, and scale on WhatsApp.

Every customer message lands in one place. From there, three jobs — done end-to-end.

Your customers message you on
WhatsApp
Instagramsoon
Messengersoon
NitiGrow
One inbox · one customer record
Sell · 1 of 3

Turn chats into orders.

Broadcast offers, send catalog cards and close payment links — without leaving WhatsApp.

→Broadcasts with segments & scheduling
→Catalog cards + in-chat checkout
→UPI · Cashfree payment links
→Abandoned-cart auto-recovery
Built on the official WhatsApp Cloud API

Seven tools, one inbox — built in, not bolted on.

Inbox, broadcasts, AI replies, Flows, commerce, OTP and ad attribution — all native to WhatsApp, so you never stitch together three tools. Tap a tab to try each one.

One inbox for every channel.

WhatsApp chats land in one real-time, multi-agent inbox (Instagram and Messenger coming soon) — with the 24-hour window counting down on every chat.

  • →Text, image, video, audio, documents, buttons & lists
  • →Assign, mention, add internal notes
  • →Live 24-hour window countdown + guard

Tap a channel or a conversation to try it.

Priya Menon
Assigned to Neha
WhatsApp
21h 14m left in free window
Maroon wala saree ka blouse size kya hai? Mujhe 38 chahiye 🙏
✨ Niti suggestsHinglish · Positive
Ji Priya, 38 size available hai. Stitching ke saath ₹650 extra — confirm karein?
Type / for saved replies

Meta’s per-message rates are shown before every send, with zero NitiGrow markup. Service replies include up to 1,000 free messages per number each month. No conversation-fee surprises.

Meta's India rates · passed through at cost

What WhatsApp will actually cost you.

Since 1 October 2026 Meta bills every delivered message, with no free service window. Move the sliders to your monthly volume — this is Meta's charge, and our markup on it is zero.

Marketing messages · offers, launches · ~₹0.865,000
Utility messages · order & delivery updates · ~₹0.123,000
Service replies (free-form) · first 1,000/mo free, then ~₹0.122,000
Authentication (OTP) · ~₹0.121,000
✓Service replies are free up to 1,000/month per number, then billed at the utility rate. Click-to-WhatsApp ad chats are free for 72 hours.
Estimated Meta charge / month
₹4,891
≈ ₹58,686 a year · plus ₹0 NitiGrow markup
Marketing₹4,316
Utility₹345
Authentication₹115
Service replies (1,000 free)₹115

Indicative India rates set by Meta; they change. The live figure is always shown in the composer before you send.

Commerce · ad to paid order

Your shop, inside WhatsApp.

01CTWA

An ad opens a chat, not a landing page.

Click-to-WhatsApp ads drop the customer straight into your inbox — with the ad, campaign and audience attached. The conversation is free for 72 hours.

02Catalog

The shop lives inside the chat.

Synced from Shopify or WooCommerce (Tally coming soon). Single cards or a multi-product carousel — customers browse without leaving WhatsApp.

03Checkout

Pay with UPI, in one tap.

Payment links auto-generate via Cashfree, with GST calculated on the order total.

04Recovery

Nobody falls through the cracks.

Abandoned carts get a friendly nudge at 30 min, 24h and 3 days. Order updates go out as utility messages, billed per message since 1 October 2026.

01CTWA
SS
Saanvi Sarees
business account
Saanvi Sarees · Sponsored
The Diwali Banarasi edit — 20% off till Sunday.
Send WhatsApp message
Hi! I saw your Diwali saree ad 👋
Free 72h window · ad attributed

Fluent in how India sells.

DPDP ActUPI · CashfreeGST invoicingFestival calendarहिहिन्दी UI

Plays nice with your stack.

Shopify and WooCommerce product sync, Cashfree payment links and Meta Ads attribution are built — more rolling out.

Shopify WooCommerceCashfree Zoho CRM Soon Zapier Soon Google Sheets Soon Tally Soon Meta Ads FreshDesk Soon Instagram Soon Messenger Soon Shopify WooCommerceCashfree Zoho CRM Soon Zapier Soon Google Sheets Soon Tally Soon Meta Ads FreshDesk Soon Instagram Soon Messenger Soon
For builders

SDKs, APIs, and apps for the way you build.

Drop NitiGrow into your existing site or app. Or use our native mobile apps to run things from your phone.

SDK + API

Embed NitiGrow anywhere.

JavaScript chat widget for your website. Native SDKs for Android and iOS apps. An OTP API for verification codes over WhatsApp. White-label widget on higher plans.

JS Web widgetKT Android SDKSW iOS SDKAPI OTP APIWL White-label widget
index.html
<scriptsrc="https://sdk.nitigrow.in/v1/nitigrow-chat.js"data-api-key="niti_sdk_live_xxxxxxxx"data-primary-color="#0F7F5E"></script>
Mobile apps

Run your shop from your phone.

Native iOS and Android apps for owners and agents. Push notifications, offline draft replies, biometric login. Free with every plan.

iOS SwiftUI · 15+Android Kotlin · 24+Push APNs + FCMOffline Drafts + syncBio Face ID / Fingerprint
Coming soon to mobile
Made for your shop

Whatever you sell, NitiGrow already knows your playbook.

Industry-focused templates and automations help you set up customer conversations around the way your business works.

WhatsApp guides for boutiques · clinics · restaurants · real estate · coaching

Restaurants & Cafés

up to Repeat orders

Today's menu broadcast, reservation flows, loyalty stamp cards, festival specials.

Sample message
Aaj ka special: Paneer Lababdar thali ₹249 🍛 Order karne ke liye 'MENU' likhein.
Ready-made playbook
Today's menu broadcast₹0.86 / msg
⏱ Daily, 11:30 AM· Marketing
Table reservation FlowFree to 1,000/mo
⏱ On keyword 'BOOK'· Service
Loyalty stamp card₹0.12 / msg
⏱ After every order· Utility
How it works

Live in under 30 minutes.

No engineer needed. Four steps from sign-up to your first broadcast.

17min elapsed
of ~30
Become a Founding User
Get in touch

We're actually here. Send us a note.

For sales, support, partnerships, press, or security inquiries, send us a note and our team will route it.

Send us a message

Leave your email and our team will follow up.

By sending, you agree to our terms and privacy policy.
Common questions

Everything you'd ask before signing up.

Click any question. If yours isn't here, email us and we will route your question to the right person.

How long does setup take?+
Most owners are sending their first broadcast within 30 minutes. If you have a WhatsApp Business number, our embedded sign-up connects it automatically through Meta. If you're already on another BSP (Wati, AiSensy, Interakt, DoubleTick), contact our team to confirm migration eligibility, scope, price, and timing for your setup.
What does WhatsApp charge per message?+
Since 1 October 2026 Meta bills per delivered message for all categories. The older free service window is gone. Indicative India rates: Marketing ₹0.8631, Utility and Authentication ₹0.115 per message. Free-form service replies are also charged at ₹0.115 after the first 1,000 free service messages per number per month. Click-to-WhatsApp ad conversations stay free for the first 72h. We pass Meta's charges through at cost — zero markup. Rates are set by Meta and change; the live figure is always shown before you send.
Can I migrate from Wati / AiSensy / Interakt?+
Contact our team to confirm whether WABA transfer, template re-approval, contact import, and webhook updates are supported for your setup during early access. Scope, price, and timing depend on your account.
Who owns my customer data?+
You do. Always. Export your account data as JSON any time — tenant, users, contacts, campaigns, templates, leads and orders. Account deletion permanently wipes all your data within 30 days per DPDP Act §15. We never sell, share, or train AI models on your customer messages.
What if I want to cancel?+
Founding Users can contact our team if they want to leave early access. Subscription, cancellation, and refund terms after early access have not been published.
Is there a free trial? Credit card needed?+
NitiGrow is free for Founding Users during early access, and standard WhatsApp messaging charges from Meta still apply. Join as a Founding User for early access to NitiGrow. Meta messaging charges still apply; paid plans after early access start at ₹2,999/month (GST included).
Do you offer onboarding help?+
Founding Users can request guided onboarding during early access. Contact the team to confirm availability and schedule. Post-launch onboarding options have not been published.
Can multiple users share one account?+
NitiGrow supports team collaboration. Subscription tiers, user limits, and post-launch plan details have not been published; contact us to confirm the current early-access setup.
What about Hindi / regional languages?+
Full Devanagari (हिन्दी) interface available now. AI reply suggestions auto-detect Hindi, English, and Hinglish and respond in the customer's language. More Indian languages are planned; we will list them here as each one goes live.
Is my data secure?+
NitiGrow is built to encrypt WhatsApp access tokens with AES-256-GCM at rest, carry all API traffic over TLS, expire JWT sessions in 15 minutes with rotating refresh tokens, require 2FA on admin accounts, and write every admin action to a detailed audit log. The platform is designed around the DPDP Act 2023 — you can export your data and have it deleted on request. We are pursuing ISO 27001 and SOC 2 certification; neither is held today, and we will publish the reports here once they are, rather than claim them in advance.

Be first to grow on WhatsApp with NitiGrow.

Free during early access for Founding Users. Join early access and hear from us before public launch.

Become a Founding User Talk to us
🇮🇳 Built in India Privacy information in our policy contact@nitigrow.in