A shared WhatsApp inbox for your whole team
The problem with one phone
Most small businesses start with WhatsApp on the owner's phone. It works until it doesn't: a salesperson needs to reply while the owner is at a meeting, two people answer the same customer differently, or a lead goes cold because the chat scrolled out of sight. Moving to the WhatsApp Business API keeps the same number but lets everyone work from one inbox.
What the inbox does
Assignment, so every chat has an owner
Owners and managers assign a conversation to a team member. Chatbot flows can also assign automatically, to a specific person, in rotation (round-robin), or to whoever has the fewest open chats.
Internal notes
Leave context for a colleague inside the conversation: what was quoted, what to follow up on. Notes stay in NitiGrow and are never sent to the customer.
Tags and contact details
Tag contacts from the chat itself, such as wholesale, Diwali buyer or site visit done. The same tags drive broadcast audiences later.
Saved replies
Type "/" to pull up a saved reply for the questions you answer twenty times a day: timings, location, payment details, return policy.
The 24-hour window, made visible
WhatsApp only allows free-form replies within 24 hours of the customer's last message. The inbox shows a countdown, and once the window closes it tells the agent a template is needed, so nobody's message silently fails.
Media, status and housekeeping
Send and receive images and documents; mark chats open or resolved one at a time or in bulk; pin, mute and react. Conversations can be summarised by AI when you pick up a long thread.
AI reply suggestions in the customer's language
With AI switched on, an agent can ask for suggestions and gets three draft replies in the language the customer wrote in: Hindi, English or Hinglish. The agent picks one, edits it and sends it. The inbox never sends an AI reply by itself.
Knowledge AI goes a step further: upload your documents, such as price lists, policies or FAQs, and it drafts answers grounded in them. AI usage is capped by plan.
Roles, team and mobile
- Roles. Give each person the access they need, from owner and manager to agent.
- Hindi or English. The NitiGrow dashboard is available in both, so staff can work in the language they are comfortable in.
- On the phone. The NitiGrow Android app is on Google Play; the iOS app is coming soon.
- Seats. The number of team members depends on your plan.
What it costs to reply
Replies within the 24-hour window are service messages. Meta gives each phone number 1,000 free service messages a month, then bills them. Restarting a conversation after the window needs a template, billed by its category. See what WhatsApp messages cost in India.
Frequently asked questions
Can several people reply from one WhatsApp number?
Will the AI reply to customers on its own?
Which languages do AI reply suggestions support?
What happens when the 24-hour window closes?
Can I use the inbox on my phone?
Getting started
The shared inbox is the core of NitiGrow: every other feature, from broadcasts to chatbots, lands its replies here. NitiGrow is in early access and free for Founding Users; Meta's message charges still apply and are passed through at cost. Paid plans after early access are on the pricing page.