✨ Grow faster with AI
Made for Indian businesses

Every customer,
personally attended to.

NitiGrow is the WhatsApp-first business platform built for small shops, studios, and brands across India. Inbox, broadcasts, AI — one warm place.

Become a Founding User See what's inside
Official Meta WhatsApp Cloud API Free during early access · Limited spots
8 broadcasts delivered
97% delivery · 2 min ago
AI suggested 3 replies
Hindi · English · Hinglish
RK
Raj Kumar
online · last seen now
Bhaiya, kya aapke yahaan abhi tak Pongal offer chal raha hai?
10:42 AM
Haan ji Raj! 20% off on all sarees till Sunday. Aap kis colour mein interested hain?
10:43 AM ✓✓
Maroon ya bottle green dikhao
10:45 AM
Sending you 4 options now 📸 All under ₹4,500. Reply STAR for the one you like.
10:45 AM ✓✓
Pehle wala ⭐ — ye kitne ka hai?
10:48 AM
Niti suggests: "₹4,299 — pickup or delivery?"
11+
Indian languages for AI replies
100%
Official Meta WhatsApp Cloud API
14days
Free trial at launch — no credit card
₹0
Setup fee — free for Founding Users
Founding Users · limited early access

Be one of our first Founding Users.

NitiGrow is opening to a small group of Indian businesses before the public launch. Use it early, tell us what's missing, and help shape what we build next.

Free during early access

Use NitiGrow at no charge while we're in early access. Standard WhatsApp messaging charges from Meta still apply.

Everything in one place

Team inbox, broadcasts and templates, chatbots and AI replies, commerce, contacts and follow-ups — on Meta's official WhatsApp Cloud API.

Shape the product

Your feedback decides what we build next. We're looking for owners who will use it, break it, and tell us honestly what works.

Become a Founding User

Best for businesses in India that already talk to their customers on WhatsApp.

Three jobs, one platform

Everything an Indian SMB needs to sell, serve, and scale on WhatsApp.

No bolt-on tools. No "AI" buzzwords. Three jobs, done end-to-end.

Sell

Turn chats into orders.

Broadcast offers, send catalog cards, close payment links — all without leaving WhatsApp.

  • Broadcasts: segments, scheduling, throttling, A/B
  • Click-to-WhatsApp ad attribution (CTWA)
  • Catalog cards + in-chat checkout
  • UPI · Cashfree payment links
  • Abandoned-cart auto-recovery
  • Drip + birthday + festival automation
Serve

Reply fast, with care.

Shared multi-agent inbox across WhatsApp, Instagram, and email — with AI on tap.

  • Unified inbox: WhatsApp + Instagram + Email
  • AI reply suggestions in Hindi · English · Hinglish
  • Saved replies (/shortcuts) + canned templates
  • Internal notes, mentions, ticket assignment
  • Voice-note transcription + thread summaries
  • Sentiment alerts + 24h window warnings
Scale

Automate, then measure.

No-code chatbots, knowledge-base RAG, lead qualifier — plus dashboards that tell the truth.

  • Visual chatbot flow builder (no code)
  • AI knowledge base from your PDFs · websites
  • AI lead qualifier · books appointments solo
  • SLA routing + queue dashboard
  • Cohort retention · CSAT · agent leaderboard
  • Full audit log · DPDP-Act compliant
Built on the full WhatsApp Business Platform

Every Meta capability — covered, not bolted on.

From OTP verification to in-chat checkout, NitiGrow speaks the entire WhatsApp Cloud API — so you never outgrow it or stitch together three tools.

Messaging and shared inbox

Messaging & shared inbox

Every WhatsApp message type, in one real-time multi-agent inbox.

  • Text, image, video, audio & documents
  • Interactive buttons & list menus
  • Reactions, stickers & location
  • Live 24-hour window countdown + guard
WhatsApp OTP and verification

WhatsApp OTP & verification

Send one-time passcodes over WhatsApp — higher delivery and lower cost than SMS.

  • Copy-code, one-tap autofill & zero-tap
  • Hashed codes, auto-expiry & attempt limits
  • Authentication-category templates
  • Drop-in verify API for your own app
Templates and broadcasts

Templates & broadcasts

Marketing, utility & authentication templates with approval built in.

  • Template builder + live Meta approval sync
  • Segments, scheduling & throttling
  • A/B testing on copy and timing
  • Quality-rating & tier auto-monitoring
WhatsApp Flows

WhatsApp Flows

Native in-chat forms — no app-switch, no drop-off.

  • Drag-and-drop Flow builder
  • Sign-up, appointment & survey forms
  • AI lead qualifier that books for you
  • Responses land straight in your CRM
Commerce and WhatsApp Pay

Commerce & WhatsApp Pay

Catalog → cart → checkout → paid, entirely inside the chat.

  • Catalog sync + single/multi-product cards
  • WhatsApp Pay India — UPI & Razorpay
  • Abandoned-cart auto-recovery
  • GST invoices + order-status updates
Ads, attribution and onboarding

Ads, attribution & onboarding

Close the loop from ad click to conversion — and go live in minutes.

  • Click-to-WhatsApp ad attribution (CTWA)
  • Conversions API for true ROAS
  • 5-minute Embedded Signup
  • Link existing WABA · migrate from Wati / AiSensy

Transparent per-message pricing (post-July-2025 model) shown before every send — utility free inside the window, marketing & authentication priced per delivery. No conversation-fee surprises.

Commerce

Your shop, inside WhatsApp.

Catalog sync from Shopify, WooCommerce, or Tally. Cards open in-chat. Customers tap to buy. Payment links auto-generate. Abandoned carts get a friendly nudge.

Catalog in chat
Catalog in chat
Single product or multi-card carousel
Cart recovery
Cart recovery
Auto-nudge after 30 min · 24h · 3d
WhatsApp Flows
WhatsApp Flows
Native multi-step forms in chat
CTWA attribution
CTWA attribution
Track ads → chat → sale
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Banarasi silk · Maroon
SKU · BSR-2078
₹4,299 ₹5,499 ● 7 in stock
View details Buy now
Built in India · For India

Fluent in how India sells.

DPDP Act complianceDPDP Act
Consent logs, right-to-erasure, opt-out keywords — built in.
UPI paymentsUPI · Cashfree
UPI, cards, NEFT, EMI — pay-in-chat the way India pays.
GSTIN invoicingGSTIN invoicing
Auto-generated GST-compliant invoices per tenant.
DND complianceDND scrubbed
At launch, numbers are checked against the TRAI DND registry before every send.
Festival calendarFestival calendar
Diwali, Holi, Pongal, Eid — auto-schedule the right wish.
हि हिन्दी UI
Full Devanagari interface. More Indic languages rolling out.

Plays nice with your stack.

Cashfree, WhatsApp, WooCommerce, Shopify, Zapier & Freshdesk integrations are built — more rolling out.

Shopify WooCommerce Cashfree Zoho CRM Soon Zapier Google Sheets Soon Tally Soon Meta Ads FreshDesk Instagram
For builders

SDKs, APIs, and apps for the way you build.

Drop NitiGrow into your existing site or app. Or use our native mobile apps to run things from your phone.

SDK + API

Embed NitiGrow anywhere.

JavaScript widget for your website. Native SDKs for Android and iOS apps. REST API for everything else. White-label option for agencies and resellers.

JS Web widget KT Android SDK SW iOS SDK API REST + Webhooks /docs OpenAPI + Postman WL White-label
index.html
<script
  src="https://sdk.nitigrow.in/v1/nitigrow-chat.js"
  data-api-key="niti_sdk_live_xxxxxxxx"
  data-primary-color="#0F7F5E"></script>
Mobile apps

Run your shop from your phone.

Native iOS and Android apps for owners and agents. Push notifications, offline draft replies, biometric login. Free with every plan.

iOS SwiftUI · 15+ Android Kotlin · 24+ Push APNs + FCM Offline Drafts + sync Bio Face ID / Fingerprint
Coming soon to mobile
Coming soon on theApp Store Coming soon onGoogle Play
Made for your shop

Whatever you sell, NitiGrow already knows your playbook.

Pre-built templates, automations, and benchmarks for 8 industries. Plug in your data and you're sending campaigns the same day.

Boutique and Fashion

Boutique & Fashion

up to 3× orders / quarter

Photo broadcasts, festival lookbooks, lehenga rental flows, payment links in chat.

WhatsApp for boutiques →
Real Estate

Real Estate

up to 42% faster lead response

Site-visit reminders, brochure delivery, AI lead qualifier that books visits 24×7.

Clinics and Wellness

Clinics & Wellness

up to 68% no-show reduction

Appointment reminders, prescription pickups, post-visit feedback automation.

WhatsApp for clinics →
Coaching and Edtech

Coaching & Edtech

up to 2.4× trial → enrolment

Class reminders, fee due nudges, doubt-clearing chatbot, batch broadcasts.

Restaurants and Cafes

Restaurants & Cafés

up to 28% repeat-order lift

Today's menu broadcast, reservation flows, loyalty stamp cards, festival specials.

D2C and eCommerce

D2C & eCommerce

up to 19% cart recovery

Shopify catalog sync, abandoned-cart auto-nudge, order-status updates, CTWA ads.

Services and Repairs

Services & Repairs

up to 3.1× review collection

Service slot booking, technician ETA, payment on completion, CSAT auto-ask.

Jewellery and High-touch retail

Jewellery & High-touch

up to ₹1.8L AOV

Catalog cards with EMI options, VIP segments, festival pre-bookings, white-glove DM.

Figures are illustrative potential outcomes based on industry benchmarks — not guarantees. Your results depend on your audience, offers, and how you use the platform.

How it works

Live in under 10 minutes — as a Founding User.

No engineer needed. Founding Users get started first — most owners will send their first broadcast by lunch on day one.

Become a Founding User

Become a Founding User

Tell us about your business — we'll email you to get you set up.

Connect WhatsApp

Connect WhatsApp

Meta embedded sign-up handles approval. Already on another BSP? Link your existing WABA in one paste.

Import customers

Import customers

CSV, Shopify, Tally, Excel — or sync from your existing CRM. Phone validation runs automatically.

Send, reply, and grow

Send · reply · grow

Broadcast your first campaign. Replies land in your shared inbox. AI suggests responses while you sleep.

Get in touch

We're actually here. Send us a note.

Sales, support, partnerships, press, security — all replies handled by humans on the NitiGrow team. Typical reply time: under 60 minutes during business hours.

Send us a message

We'll reply by email within one business hour during business hours.

By sending, you agree to our terms and privacy policy.
Email
contact@nitigrow.in
sales · partnerships · press · security · <1 hr typical reply
Common questions

Everything you'd ask before signing up.

Click any question. If yours isn't here, email us — real human, replies within an hour.

How long does setup take?
Most owners are sending their first broadcast within 30 minutes. If you have a WhatsApp Business number, our embedded sign-up connects it automatically through Meta. If you're already on another BSP (Wati, AiSensy, Interakt, DoubleTick), our migration tool moves your account, templates, and contact list — usually within 24 hours, often free.
What does WhatsApp charge per message?
Since 1 July 2025 Meta bills per delivered template message, by category and market — the older per-conversation model is gone. Indicative India rates: Marketing ~₹0.88, Authentication ~₹0.125 per message. Utility messages are free inside an open 24-hour customer service window, and your free-form replies in that window are free too. Click-to-WhatsApp ad conversations stay free for the first 72h. We pass Meta's charges through at cost — zero markup. Rates are set by Meta and change; the live figure is always shown before you send.
Can I migrate from Wati / AiSensy / Interakt?
Yes. Our migration team handles WABA transfer, template re-approval (we keep the original copy), contact import (CSV or direct DB), and webhook re-pointing. Free on Growth and Scale. Typical migration: 1-2 business days with zero downtime.
Who owns my customer data?
You do. Always. Full data export available in one click (JSON or CSV). Account deletion permanently wipes all your data within 30 days per DPDP Act §15. We never sell, share, or train AI models on your customer messages.
What if I want to cancel?
Cancel anytime — no calls, no "retention specialists." Monthly plans stop at the end of the current period. Annual plans get a pro-rated refund for unused months. Trial accounts simply expire after 14 days with zero charge.
Is there a free trial? Credit card needed?
NitiGrow is free for Founding Users during early access, and standard WhatsApp messaging charges from Meta still apply. At the public launch on 1 January 2027, every new account gets 14 days free of the full Growth plan, including AI, broadcasts, and integrations, no credit card needed.
Do you offer onboarding help?
Growth and Scale plans include free guided onboarding — a 30-min call with our team to set up your WhatsApp, import contacts, and send your first broadcast. Scale plan customers get a dedicated account manager for the first 90 days.
Can multiple users share one account?
Yes. Starter is 1 user, Growth is 3, Scale is 10, Enterprise is unlimited. Each user gets their own login, role (Owner / Manager / Sales Agent / Support Agent / Viewer), and inbox view. Internal notes, mentions, and ticket assignment work out of the box.
What about Hindi / regional languages?
Full Devanagari (हिन्दी) interface available now. AI reply suggestions auto-detect Hindi, English, and Hinglish and respond in the customer's language. More Indic languages (Marathi, Tamil, Bengali, Gujarati, Punjabi) rolling out through 2026.
Is my data secure?
NitiGrow is built to encrypt WhatsApp access tokens with AES-256-GCM at rest, carry all API traffic over TLS 1.3, expire JWT sessions in 15 minutes with rotating refresh tokens, require 2FA on admin accounts, and write every admin action to an append-only audit log. The platform is designed around the DPDP Act 2023 — you can export your data and have it deleted on request. We are pursuing ISO 27001 and SOC 2 certification; neither is held today, and we will publish the reports here once they are, rather than claim them in advance.

Be first to grow on WhatsApp with NitiGrow.

Free during early access for Founding Users. Limited spots — get in before the public launch.

Become a Founding User Talk to us
🇮🇳 Built in India Built for the DPDP Act contact@nitigrow.in