No-code WhatsApp chatbot builder

NitiGrow product guide · Updated 3 November 2026

TL;DR: A good WhatsApp chatbot for a small business answers the questions you get every day, collects the details you need, and hands the customer to a person the moment it should. NitiGrow's builder is a visual canvas: start from a template, a blank page or a description in plain words, connect steps such as questions, buttons, conditions and hand-offs, and set what triggers the flow.

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What a chatbot should do for a small business

Most chats to a small business are the same dozen questions: timings, location, price, availability, order status. A chatbot that answers those instantly, at any hour, frees your team for the conversations that need a person. The mistake is trying to automate everything. The best flows are short, offer buttons instead of making people type, and hand over to a human early.

Build it on a canvas

Drag steps onto the canvas and connect them. Start from a template, from scratch, or describe the bot you want in plain words and let AI draft the flow for you to edit.

Steps you can use

Send a message: text, up to three reply buttons, a list of up to ten options, an approved template, an image, a document, a website button, a location request, a product, or a WhatsApp Flow form.
Ask a question and wait for the customer's answer.
Branch on a condition, sending customers down different paths.
Tag the contact, so they land in the right broadcast segment later.
Assign to a person: a specific agent, round-robin, or whoever is least busy.
Wait, route to another flow, or end.
AI agent: an optional step that holds a short goal-driven conversation for a limited number of turns, then hands off.

When a flow starts

Trigger on a keyword (the message contains it, or matches exactly), on a customer's first message, on any message, or on a button reply. Give flows a priority so the right one wins, and a cooldown so the same customer is not sent the same flow twice in a row.

Welcome, away and out-of-hours replies

Set your business hours (Indian Standard Time by default) and NitiGrow sends a welcome message to new chats, an away message when nobody is online, and an out-of-hours reply that tells customers when you will be back.

WhatsApp Flows: forms inside the chat

WhatsApp Flows are native forms that open inside WhatsApp, with no website needed. Build one with short and long text, number, email, phone, date, dropdown and opt-in fields, publish it to Meta, and send it from a chatbot step or a template. Responses are saved in NitiGrow, so a booking request, lead form or survey arrives as structured data instead of a paragraph of chat.

What chatbots cost to run

Chatbot replies to a customer who messaged you are service messages: the first 1,000 a month per phone number are free, then billed. A flow you start yourself with a template is billed by the template's category. See WhatsApp costs in India.

Frequently asked questions

Do I need to know coding to build a WhatsApp chatbot?

No. Flows are built by dragging steps onto a canvas and connecting them. You can also start from a template or describe the bot in plain words and let AI draft it.

Can the chatbot reply in Hindi?

Yes. Chatbot messages are whatever you write, so they can be in Hindi, English or Hinglish. You can build separate flows for each language and trigger them by keyword.

What happens when the bot cannot answer?

Add an assign step and the chat moves to a person, either a specific agent, round-robin or whoever has the fewest open chats. The conversation continues in the shared inbox.

Can the bot reply outside business hours?

Yes. Set your business hours and NitiGrow sends an out-of-hours reply, plus a welcome message for new chats and an away message when nobody is online.

What are WhatsApp Flows?

WhatsApp Flows are forms that open inside WhatsApp, such as a booking request, a lead form or a survey. NitiGrow lets you build them with text, number, email, phone, date, dropdown and opt-in fields, and stores every response.

Getting started

Chatbots and WhatsApp Flows run on the same number and inbox as the rest of NitiGrow. NitiGrow is in early access and free for Founding Users; Meta's message charges still apply and are passed through at cost. Paid plans after early access are on the pricing page.

During early access, broadcasts, automation, AI and commerce are switched on per account. Tell us which you need when you join, and the team will enable them.

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